40
mifold
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$38.75avg listing price — sweet spot $15–$100
Price range
Incredible$25.03–$69.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$540K$540K/yr · 181K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,628.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 5% kills the launch gate
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns