53
melts
Worth a lookShows searches that convert (22.7% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible22.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.03–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,634.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 55K searches
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand