49
mam pacifiers 18-36 months
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$518K$518K/yr · 367K searches
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Price range
Okay$5.60–$23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,621.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand