30
mam bottle caps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Okay$158K$158K/yr · 177K searches
Avg price
Okay$9.61avg listing price — sweet spot $15–$100
Review moat
Okay3,553.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.16–$11.50cheapest to priciest tracked listing — scored on the share inside $15–$100