54
liquid soap base
Worth a lookShows low returns (0.6%), but a deep review moat (10,141 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$41.28avg listing price — sweet spot $15–$100
Price range
Great$9.37–$65.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 43K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,140.83avg incumbent reviews — the moat a new listing must climb