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lilly pads
Worth a lookShows demand growing +96.9% this quarter, but a small market ($28K/yr) keeps it on the watch list.
Growth
Great+96.9%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.25–$39.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,850avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 47K searches