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lavender baby wash
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Price range
Okay$3.02–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Okay$147K$147K/yr · 109K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad18,272.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality