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lavender baby lotion
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.84–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 118K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,444.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality