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29

lamb lovey

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Soft demand (-39.9% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 5Conversion 35Competition 13Returns 74Price range 86Avg price 95Brand share 8Review moat 31Quality gap 17

Avg price

Incredible$26.08

avg listing price — sweet spot $15–$100

Price range

Great$9.69–$57.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,433.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 79K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Search terms