40
kyte baby sleep sack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.86avg listing price — sweet spot $15–$100
Price range
Great$14.18–$70.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$541K$541K/yr · 1.1M searches
Review moat
Good1,273.73avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand