60
kids pouches
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Price range
Great$1.95–$76.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 786K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good528.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-60.6%90-day search growth — must beat 0% to launch