46
kids plates divided
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$17.25avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.60–$35.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,611.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 96K searches