40
jolly jumper
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.98avg listing price — sweet spot $15–$100
Market size
Great$882K$882K/yr · 598K searches
Price range
Good$29.06–$135.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,286.19avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand