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johnsons baby powder original
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Good$2.03–$28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,000.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 41K searches