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johnson and johnson wipes
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Okay$2.28–$19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,781.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 51K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality