35
indoor baby swing
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$70.98avg listing price — sweet spot $15–$100
Price range
Great$25.56–$124.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$127K$127K/yr · 235K searches
Review moat
Bad4,183.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price