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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$42.04avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.96–$118.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$161K$161K/yr · 27K searches
Review moat
Bad8,378.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand