40
hospital swaddle blankets
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.27avg listing price — sweet spot $15–$100
Price range
Great$8.67–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,162.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 68K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch