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graco infant car seat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.1M$1.1M/yr · 936K searches
Avg price
Good$168.69avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,691.91avg incumbent reviews — the moat a new listing must climb
Price range
Okay$24.38–$333.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price