40
goodbaby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$84.00avg listing price — sweet spot $15–$100
Market size
Good$561K$561K/yr · 78K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Bad$15.28–$410.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad21,273.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price