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glow worm
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Price range
Great$4.88–$44.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad8,882.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 365K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Signals Low Review Barrier