52
gift registry by name
Worth a lookShows no brand lock-in (top 5 brands take 23% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$22.38avg listing price — sweet spot $15–$100
Price range
Okay$2.01–$186.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$143K$143K/yr · 1.3M searches
Review moat
Bad13,883.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale