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foldable potty seat
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Good$8.19–$34.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good$351K$351K/yr · 246K searches
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,489.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand