34
flannel crib sheet
Skip itSoft demand (-76.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$8.70–$34.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,978.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 110K searches
Growth
Bad-76.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier