28
fisher price baby swing
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$111.97avg listing price — sweet spot $15–$100
Market size
Okay$256K$256K/yr · 246K searches
Price range
Okay$22.77–$199.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad12,121.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price