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eczema oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Price range
Good$9.07–$23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$295K$295K/yr · 167K searches
Review moat
Bad11,732.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand