51
dry wipes
Worth a lookShows low returns (0.8%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.34avg listing price — sweet spot $15–$100
Price range
Great$9.95–$59.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good$830K$830K/yr · 362K searches
Review moat
Okay2,874.64avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf