48
door knob cover
Skip itA deep review moat (3,497 avg reviews) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Price range
Good$4.05–$27.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good$296K$296K/yr · 602K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,497.21avg incumbent reviews — the moat a new listing must climb