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dojo soap
Skip itSoft demand (-77.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.76avg listing price — sweet spot $15–$100
Price range
Incredible$14.97–$52.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$125K$125K/yr · 197K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-77.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand