51
diapers size 5
Worth a lookShows a $21.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$21.0M$21.0M/yr · 3.6M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$38.09avg listing price — sweet spot $15–$100
Price range
Great$10.05–$63.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Review moat
Bad46,868.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand