42
diapers size 1 small pack
Skip itA deep review moat (32,272 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.93avg listing price — sweet spot $15–$100
Price range
Great$9.48–$98.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$121K$121K/yr · 175K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad32,272.39avg incumbent reviews — the moat a new listing must climb