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diaper pail
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$9.7M$9.7M/yr · 5.3M searches
Avg price
Great$66.18avg listing price — sweet spot $15–$100
Price range
Great$22.66–$125.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,324.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price