Skip to content
50

diaper pail deodorizer

Worth a look

Shows searches that convert (15.3% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 66Growth 22Conversion 97Competition 19Returns 97Price range 44Avg price 40Brand share 17Review moat 23Quality gap 80

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$632K

$632K/yr · 383K searches

Price range

Okay$5.99–$22.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.78

avg listing price — sweet spot $15–$100

Review moat

Bad7,128.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Reviews