51
diaper holder
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($58K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.72avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$6.32–$37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,901.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$58K$58K/yr · 165K searches
Signals No Dominant Brand