40
diaper genie bags refill scented
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Price range
Great$6.86–$42.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$91K$91K/yr · 44K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,732.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand