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diaper balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.78avg listing price — sweet spot $15–$100
Price range
Great$9.16–$37.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 61K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad20,114avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand