45
dementia door locks
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.18avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.85–$162.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,530.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 102K searches
Signals High Returns