50
dekor plus diaper pail refills
Worth a lookShows searches that convert (20.9% search→purchase), but soft demand (-26.1% this quarter) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.99avg listing price — sweet spot $15–$100
Price range
Great$10.33–$43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$338K$338K/yr · 67K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,676.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.1%90-day search growth — must beat 0% to launch