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dekor mini diaper pail refills
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Price range
Good$5.87–$40.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good711.78avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand