55
crib sheets
Worth a lookShows a $3.3M/yr market, but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size
Incredible$3.3M$3.3M/yr · 6.0M searches
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Price range
Good$8.68–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,416.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality