49
crib mattress topper
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.30avg listing price — sweet spot $15–$100
Price range
Great$11.04–$78.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good$382K$382K/yr · 253K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,789.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch