40
cradle mattress
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$47.87avg listing price — sweet spot $15–$100
Price range
Great$12.73–$97.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,143.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 40K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand