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cradle cap shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Price range
Great$12.81–$42.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 575K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,890.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand