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cradle cap oil
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Price range
Good$2.89–$42.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$170K$170K/yr · 77K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,774.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch