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cradle cap brush
Worth a lookShows a $2.8M/yr market, but soft demand (-20.6% this quarter) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$5.01–$42.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,322avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.6%90-day search growth — must beat 0% to launch