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cornstarch powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.5M$2.5M/yr · 2.4M searches
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Price range
Okay$2.03–$19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,191.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.82avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand