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comfy cubs muslin burp cloths
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Price range
Good$6.79–$24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,268.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 129K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand