45
cloth diapers burp cloths
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Price range
Good$7.50–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Bad5,997.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 110K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch