38
changing table with drawers
Skip itPrices mostly outside the sweet spot ($72.17–$457.94) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$139.64avg listing price — sweet spot $15–$100
Review moat
Good1,304.37avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$211K$211K/yr · 184K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$72.17–$457.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price