43
cetaphil baby eczema
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Good$765K$765K/yr · 629K searches
Growth
Good+25.8%90-day search growth — must beat 0% to launch
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Review moat
Bad5,896.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.17–$15.00cheapest to priciest tracked listing — scored on the share inside $15–$100